As one of the most important business assets you can invest in, getting the design of your website right can make a significant difference to everything from the levels of traffic your site is receiving to the number of successful sales and conversions you make.
Designers offering professional services in web design Gloucester, such as Absolute Creative, have the knowledge and skills required to help build a robust and successful website. But if you’re brand new to the world of web design and want to understand the basics, here are a few golden rules to keep in mind.
Responsive Design
Prompted by the increase in popularity of mobile phones, which have smaller screens than desktop computers, responsive websites automatically adjust to whatever device your visitors are using to engage with your brand online.
Simple Navigation
If your website isn’t easy to navigate, you will lose potential customers to your competitors. Invest time into developing a robust navigation menu that makes it easy for your visitors to find the information they’re looking for.
Valuable Content
In order to develop a sense of trust and mutual respect between your brand and your audience, you must consistently create valuable content on topics that your audience is interested in. Your content should be informative, presented in a way that is appealing and be regularly updated to ensure that you aren’t inadvertently sharing incorrect or outdated information.
Consistency
The content on your website should flow and maintain a sense of consistency, which is why it is beneficial to utilise the same on-page layouts throughout your site. Every page needs to feel as though it authentically reflects your brand’s identity and values, as this is how you will forge brand awareness, trust and loyalty.
Memorable URLs
When your URLs are easy to type and memorable, you are essentially ensuring that the doors to your website are always open for your ideal audience. With a memorable and easy-to-spell domain, you will find it easier to build brand recognition and benefit from increased traffic and repeat visits.