Christmas is traditionally a good time for businesses, as people purchase gifts, food and experiences, but it is also a time when those businesses pull out all the stops on their marketing campaigns. To make sure your business can stand out, consider some top marketing campaign ideas suitable for the festive season.
Use Christmas Imagery
Use familiar images of Christmas on your website to keep people coming back. For example, you could have an advent calendar on your site which each day opens to reveal a special offer. Or you could decorate a Christmas tree with your products, with customers being able to see what goes up each day and click on it to get information on the product, perhaps with a discount included. If you are unsure how to apply Christmas imagery to your business, discussing it with marketing strategy consultants such as
Really Helpful Marketing can be a worthwhile investment to boost your Christmas sales.
Hit the Jackpot
Interactive content is often popular on sites. Automatically give visitors the chance to win something in a jackpot or by revealing a scratch card. Prizes can be discounts, either general or on certain products, or even a free item if they visit your business, such as a free dessert if they visit your café.
A Gift Guide
Everyone struggles to find gifts for awkward relatives, so why not give them some help? Compile some lists of your products that might suit different types of people. You could either tailor it with a quiz that asks about the recipient, such as sex, age and interests, and that ends in some suggestions. You could make one suggestion: a voucher for your business to help those who truly are impossible!
Prepare for After Christmas
In the excitement of the build-up to Christmas, don’t forget the period after Christmas and the New Year. Sales can tempt people into continuing to shop after Christmas or promote products relevant to New Year celebrations. Take advantage of New Year resolutions with promotions on health and fitness products or plans for holidays.