A brand strategy is the entire blueprint behind a business and helps to define every decision a business will make. It is a long-term plan, based not only on the aesthetics of your branding, but also on the personality, voice, goals, and commitments behind your business.
A recent survey has indicated that brand strategy is the number one priority for businesses, ahead of marketing, analytics, and digital commerce.
The Elements of a Brand Strategy
1. The driving force and purpose of the brand, beyond its ability to make a profit. This might include details of how it intends to change the customer’s life or how it intends to source ethical products.
2. The brand promise is what a business commits to delivering, whether that be a value or a service.
3. Brand positioning and how the business stands out from its competitors.
4. The brand image consists of elements such as the colours, font, and typography that a business uses within its branding.
5. The target audience is those customers the brand hopes to grab the attention of and who their goods and services will be primarily aimed at.
6. The brand voice is the tone of how the business communicates, both verbally and in writing.
A Brand Strategy Agency
A brand strategy agency such as www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can help businesses develop their own brand strategy, one that will give them the leading edge against other businesses in similar fields. They offer specialist advice and assist with building a brand strategy that customers can emotionally connect with. Their services may include helping a business define, develop, discover, and deliver its brand strategy effectively.
A successful brand strategy is a critical aspect of a business, allowing the owner to order their thinking and create a framework.