How do you ensure people remember YOU once they walk out the doors? And that is what brand positioning does for your business… it’s the way you differentiate yourself from all of those great slogans in people’s heads and makes a place in the minds of customers just for you!
What Exactly Is Brand Positioning?
Just like your fingerprint, your business position must be totally unique. Think and feel — this is what you want your customer to experience when interacting with your brand in comparison to the thousands that exist out there. Are you the luxury choice? The budget-friendly option? The innovative disruptor? The reliable old faithful? Your positioning is the narrative of why people should choose you over everybody else.
The Mental Real Estate Game
The thing, you see..Customers’ minds are prime real estate of sorts, and there is limited space. If you do not choose your spot deliberately, someone else will lay their claim to it. Brands that stick the landing, land it because they know where target customers’ minds will go when considering them.
Finding Your Sweet Spot
Then there is that magical space where you completely match all these three — what your brand is really good at, combined with the product or service customers desire right now and which no other company has yet claimed. For help from a Brand Strategy Agency, visit https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/
Real-World Positioning Heroes
Volvo = safety. That’s positioning gold! Or Apple, which has staked out a claim as being the luxury option for beautiful design that “just works.” None of this happened by accident for these brands – they fought strategically.
Why It Is Important For Your Business
If you do not have clear positioning, the rest of it does not matter because nobody knows who the heck you are in this crowded marketplace. Your customers in-turn can not refer you if they are unable to say what sets your company apart. Also, having powerful positioning makes every other marketing decision a snap – your messaging, pricing and even website layout become natural outgrowths of the position you pick.
The Bottom Line
Positioning is not about being everything to everyone, it’s about being something special for someone important. To do this, when you get it right your customers don’t just buy: they become fiercely loyal to you because then and only then have their problem solved in exactly the way that only YOU did.
Want your space in the market? Your perfect position is waiting!