School enrollment is a year-round campaign, so make sure you invest in quality marketing that drives applications. Here are some marketing ideas to get you started:
Add Chatbots to your site
Smart chatbots can offer live chat around the clock, so that prospective students can find answers to queries at any time of day or night. Of course, during working hours, your live chat can be staffed by a human agent, but when your team is offline, a chatbot can help avoid a missed lead. Used well, live chat tools turn your website into a responsive hub of information 24/7, especially as modern AI-led chatbots can offer personalised answers. Have your human staff on hand for more complex enquiries.
Use testimonials
Use reviews and testimonials to let your existing school families do the talking. Word of mouth marketing has always been a key strategy for schools’ marketing, and designers such as //www.fsedesign.co.uk/websites-for-schools/ always make sure that websites for schools have a strong review section to build trust and social proof. These first-hand testimonials are invariably more trustworthy than advertising.
Use email marketing
When someone makes an enquiry, follow it up quickly with a personal email to nurture that connection and help to build a connection. Email can be very useful here, supported by text messaging. Try a drip campaign that begins with a welcome email, moves to tailored value-add content, and then rolls into an event invite. You can use systems to automate this process, or add the personal touch with an individual email for even better results.