Having visitors on your website is great. That they come back several times in the future to know what you offer and make purchases is even better. One of the best ways to ensure this is to have interactive elements that help your visitors connect with your company.
When designing an online store should start with the basics. What do our customers want? What do you expect from our website? How can we improve your user experience? Knowing what our online store must contain, before you even begin to design it, it is basic.
Having resolved these doubts, we know how we have the items in the online shop. For this there are supports tools used to know how our customers behave in a web page. But for this we must first have mounted online store and go modifying proving that facilitates the purchase to your users. A very useful tool is Hotjar, with it you can get basic information to know what elements are the most used and the most turn your users.