Mobile devices have become a crucial and fundamental part of the strategy and marks one of the companies employ more and more to reach consumers. Everyone carrying a smartphone in your pocket and everyone is looking at him at all times, which makes it almost impossible not to see the potential to reach the potential customer.
But although the brands are becoming increasingly aware of the power of mobile and how necessary it is positioned on that device, they are still failing to fairly basic questions that make your strategy is not as effective as it could be. Mobile requires a strategy and brands should stop and reflect on what they are doing and what they should do to connect with consumers using these terminals. Not everything is on the phone and also serves to keep an issue that is simply because triumphing call attention or because tantalizing result. The fashion app is not the only thing to keep in mind when creating a mobile strategy. As a point in an analysis of Forrester, brands and marketers continue to commit certain basic mistakes when creating mobile marketing strategies of their firms as state how positioned on mobile devices.