Powerful Simplicity
Instagram has become very popular in the business and marketing area (see well-known influencers). Especially in this area, it is useful to have a series of statistics regarding the publication of posts that help organize yourself to improve your content’s visibility.
Not only do those who professionally use Instagram need to schedule posts and campaigns following a calendar, but we may need to do it too.
The choice of publication time is one of the main rules when it comes to being followed on Instagram by automatically publishing at the times of greatest interest to our audience.
The answer is yes, it is possible. Since the beginning of 2018, the Instagram team, with the surprise presentation of the new APIs ( Instagram Graph API ), has made it possible to schedule posts with some limitations and excluding other types of automation such as bots which are categorically prohibited.
You can proceed with the scheduled publication of the posts without running risks and with some limitations:
Anyone who is a little familiar with the network knows that there are times when it is easier to have likes and interactions on your content. Moreover, those who do it for work know how difficult it is to manually and effectively manage a single profile and, when the profiles start to become two or more, it becomes complex.
Automatic post scheduling:
In this paragraph, we will point out the best tools in the sector. They all work quite similarly, offering a convenient calendar to enter the various scheduled posts.
His is a service available as an app for both Android and iOS.
It is very intuitive to use. It is free and provides complete metrics to measure the impact of published posts. If you want to try Later, just register on its page.
A buffer is a tool that, for years, has been helping those who work with social networks to plan campaigns practically and effectively.
It’s not a free tool, but luckily it has a good basic free plan. Since the release of the official API, it is also fully compatible with Instagram.
It is one of the complete tools available on the web for a long time and also used for other social networks.
This is another favorite tool for social media managers. The reasons are different; the most important are: the completeness of available options, the very rational arrangement of the functions, the clear and linear interface.
Together with the term “growth hacking”, the words “community building” have become the trend topic of digital marketing in 2018. Unfortunately, most of the people who try to build an Online Community for their business or for their brand have forgotten what a true community is and what it means to be a part of it.
After all, a community is made up of people linked by beliefs, localization or characteristics that make you feel accepted and accepted. Offline we do not force people to be part of our community, this happens naturally.
Acquiring the e-mails of new potential customers is of fundamental importance for expanding your online business. To achieve this, lead magnets are effective marketing tools to grow your database.
Not analyzing the metrics of a website, or not acting accordingly, is more or less like walking in the dark hoping to somehow reach the destination: both are possible but highly unlikely.
But what are the most important metrics to consider on a website? Some of you have probably heard about it hundreds of times because they are present in every check list created by those who analyze the performance of a website. However, there are many metrics in addition to the bounce rate and the positioning of keywords on Google, perhaps less known and less discussed, but still very important.
We know very well that the Internet world favors above all companies that operate with business-to-consumer (B2C) models, i.e. companies that address directly to the end customer. Business-to-business (B2B) companies clearly have a lot of effort, and they have to deal with the problem of reaching specific companies potentially interested in their services.
What can we instead focus on when the goal is to create effective digital marketing strategies to promote B2B products and activities?
Businesses often redesign websites from time to time due to various different reasons. One problem that often appears is that owners do not understand how important web design is for the overall digital marketing strategy. It is really important to guarantee brand stability whenever you want to have online marketing success. When you just keep changing designs or you use web design that is not appropriate, you are hurting all your online marketing efforts.
Mobile devices have become a crucial and fundamental part of the strategy and marks one of the companies employ more and more to reach consumers. Everyone carrying a smartphone in your pocket and everyone is looking at him at all times, which makes it almost impossible not to see the potential to reach the potential customer.
But although the brands are becoming increasingly aware of the power of mobile and how necessary it is positioned on that device, they are still failing to fairly basic questions that make your strategy is not as effective as it could be. Mobile requires a strategy and brands should stop and reflect on what they are doing and what they should do to connect with consumers using these terminals. Not everything is on the phone and also serves to keep an issue that is simply because triumphing call attention or because tantalizing result. The fashion app is not the only thing to keep in mind when creating a mobile strategy. As a point in an analysis of Forrester, brands and marketers continue to commit certain basic mistakes when creating mobile marketing strategies of their firms as state how positioned on mobile devices.
