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10 main features of the perfect web page

What are the components to create a perfect web page? The answer to this question is proposed by Hit Reach, with its excellent interactive infographics.

The anatomy of an ideal web page is illustrated in the infographic. Especially the aspects related to web design and the contents of the page ended up under the magnifying glass.

So what are the distinctive features of an effective web page? What are the fixed points that contribute to making the communication of the web page message effective? First of all, let’s say that Hit Reach has identified ten cornerstones for designing web pages that work.

perfect web page

Let’s see then in detail, one by one, these ten tips related to web design and the creation of web content …

1. The title H1

The header or title H1 is the element of the most important content of the web page. For two reasons. First of all, because it represents the title of the article or post. Then, because it has an SEO value, since the text of this title should be inserted in the H1 tag. Therefore, you must write the title H1 keeping an eye on both the needs of understanding of those who visit the page and the need to scan the contents of search engines (and Google on all).

2. Browsing the web page

Web usability is an impossible discipline to overlook when designing and then building a website. The navigation menu – and page navigation in general – are decisive aspects for a good usability of web pages. The goal is always to make navigation as simple as possible. In fact, only simplicity allows web users a satisfying browsing experience and, consequently, achieving their goals on the site or on the blog.

3. Web content

Basically, it’s about reaching a single – but far from simple! – objective: to create quality content. And to do this you have to use the rules of web writing that is writing for the web.

The professional who writes on the web, i.e. the web writer, designs and realizes original content, relevant and interesting for users. But he also knows how to write SEO, so that his articles can get a good ranking in Google’s SERPs. Not surprisingly, the web writer is also often called SEO copywriter.

4. The readability of web content

Readability of a web content basically means readability of its text. This implies for the most part the creation of blocks of text well-spaced among them, to avoid the terrible “text wall” effect. But readability also implies using subtitles where necessary, bolding key words and most important phrases, using bulleted lists and numbered lists.

5. The font of the character

Reading on a monitor is more tiring and slower than reading on paper. Therefore, the attention (and the benevolence) of the visitors is conquered also like this: avoiding to strain their sight. How can this result be achieved? Choosing a font without thanks for the content character. For example, Verdana and Thaoma are two fonts that can be read well on monitors. Furthermore, two colors that contrast very well with each other must be chosen for the text and for the background. For example, the maximum possible contrast is achieved with a black character on a white background.

6. Images and photographs

Words are important, but often images tell more. Or at least: they are complementary to words and make an equally important contribution to the understanding of the message that the web page wants to convey. Therefore, you need to choose images and photographs appropriate to the message of web content. Not only that: the images must also have a good quality. Finally, they must be read, otherwise their weight will slow down the loading speed of the web page.

7. The trust

Who reads you must perceive your authority. More: especially if you have a website where you do e-commerce, the visitor must be able to trust you. Otherwise you will make your purchases elsewhere. In fact, it is usual to say that, on the web, the competitors are just a click away.

To reassure readers or potential customers, in addition to producing quality content, you can bring the testimony of someone who knows you or who uses your products and who is satisfied. Other trust factors (in particular for an e-commerce site) can for example be: the positive reviews published on the printed paper, the presence of a live chat, the presence of the “Q & A” section, the indication of a phone number, the presence of the “Terms of Use” section, references to company profiles on social media etc.

8. The bread crumbs

Bread crumbs are an important factor in the usability of a website. In fact, they allow anyone to easily navigate the structure of the site. Bread crumbs also have a strong SEO value, because they help search engines to more accurately determine the structure of the website or blog.

9. Videos

Videos can help communicate some details more effectively than texts and images. For example, think of those videos that, at e-commerce sites, explain to potential customers how to use the product that the company sells.

10. The footer of the web page

The footer is an important part of a web page. For example, a company site could include in its footer some institutional information such as its contacts, the page “About Us”, the “Terms of Use” of the website, information on shipping costs of products, the addresses of company profiles on various social media, a form to register with the company newsletter, etc.

These are the ten tips of Hit Reach on how to create web pages that work. How do you see it? Do you agree with these suggestions? Would you add others? Leave a comment and share with us what is, in your opinion, the structure of an effective web page!

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